Tsuguo Nobe joined NEC Corporation in 1983 after graduated from Waseda University, majoring in Applied Physics, and took responsibilities for engineering and business development of NEC AT-Compatible PCs in international and domestic markets. While at NEC, he attended Harvard Business School (MBA) and served as a Fellow at Harvard Center for Information Resource Policy from 1988 to 1990. In late 2000, established an MMORPG on-line game company and took position as CEO until 2003. Joined NISSAN Motor CO. in 2004 to manage IT and Vehicle convergence. Awarded the Best Mobile Innovation for Automotive and Transport at GSMA 2011 for IT support for NISSAN EV. In 2012, joined Intel Corp. as the Chief Service Architect and Director of Automated Vehicle market and engineering developments. Served as keynote speaker at major conferences of IEEE and other Vehicle and IT related seminars. Also, takes several positions as official members of governmental committees. Since 2014, adjunctively serve as Visiting Associate Professor at Nagoya University.
Keynote Title: Mobility-as-a-Service with Level 4 self-driving cars will transform the industry.
Abstract: Major car OEMs in Europe and the US recognize that Automated Vehicles (AV) would be made possible by software on an on-board computer which drives a car in place of human driver. While there are witnessed difficulties of safe hand-over from an AV system to a human driver at Level 3, several OEMs are gaining confidence on commercial deployment of Level 4 self-driving cars, with no human intervention, based on the recent exponential advancements of Deep Learning.
Another apparent movement, especially in the US, is the importance of Mobility-as-a-Service operators, which may potentially change the transportation industry not only for people but also for parcels. Furthermore, these movements would also be more emphasized and further required in China because of many reasons, including to cap further penetration of car ownerships and limit energy consumption and air pollutions.
Upon establishing a mobility service business, the market advantage will shift from conventional car company, if remained as a mere manufacture, to mobility service providers. It is an urgent matter for car industry to think about the transformation of business and commercialize the service business using the Cloud which enables the global expansion of their business. Furthermore, the similar industrial transformation will be happened in other industries.